Beginner-friendly PPC Course.

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For beginners looking to learn about Pay-Per-Click (PPC) advertising, there are several courses available online that cater to different learning styles and preferences. Below, I recommend a beginner-friendly PPC course, which you can access to gain a foundational understanding of PPC advertising:

Course Title: “Google Ads (AdWords) Course 2023: Profit with PPC Advertising”

Platform: Udemy

Instructor: Daragh Walsh

Description: This Udemy course is designed for beginners who want to grasp the fundamentals of PPC advertising using Google Ads (formerly Google AdWords). Daragh Walsh, an experienced digital marketer, explains PPC concepts in a clear and accessible manner. The course covers topics such as keyword research, campaign setup, ad creation, and ad performance tracking. It also includes practical demonstrations and real-world examples to help you gain hands-on experience.

Key Features:

  • Beginner-friendly content with step-by-step guidance.
  • In-depth coverage of Google Ads, one of the most popular PPC platforms.
  • Practical exercises and quizzes to reinforce learning.
  • On-demand access, allowing you to learn at your own pace.
  • Lifetime access to course materials, including updates.

What You’ll Learn:

  • How PPC advertising works and its benefits.
  • Keyword research and selection.
  • Campaign and ad group setup.
  • Writing effective ad copy.
  • Bidding and budget management.
  • Ad extensions and quality score optimization.
  • Performance analysis and optimization techniques.

Who Should Take This Course:

  • Beginners who want to understand the basics of PPC advertising.
  • Small business owners, marketers, and individuals looking to promote products or services online.
  • Those interested in utilizing Google Ads as their primary PPC platform.

Course Link: Google Ads (AdWords) Course 2023: Profit with PPC Advertising

Please note that while this course is beginner-friendly, you should have a basic understanding of online marketing concepts, such as keywords and online advertising, to make the most of the content. Additionally, consider checking Udemy’s reviews and course previews to ensure it aligns with your learning objectives and preferences.



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